What do you know about Email Marketing?
What do you know about Email Marketing?
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04-Dec-2020
Updated on 04-Feb-2025
Khushi Singh
04-Feb-2025Email Marketing is a digital technique that sends purpose-driven messages alongside promotional content through email channels to recipient groups. Organizations make use of email marketing for direct audience contact and selling products or services alongside relationship building and customer participation enhancement.
Creating targeted email contents that display personalization and relevance serves the main purpose of justifying user action through purchases subscriptions or website visits. The direct delivery of business messages to email inboxes proves to be an extremely successful and economical communication method because recipients typically view messages received this way.
Email marketing contains various campaign types which include:
Email marketing serves businesses as a highly effective tool that depicts customer communication while sustaining customer loyalty throughout conversion achievement.
Want to deep dive into Email Marketing? Check out our full article on Email Marketing Best Practices